How the Tapville Mobile Taproom Generates Revenue
The Tapville Mobile Taproom offers franchisees a flexible and innovative way to generate revenue. With four distinct revenue streams, this mobile unit provides opportunities to maximize profitability in a variety of settings. Let’s explore these revenue streams and operational options in detail.
1. Public Events
Public events are a key way to generate revenue with the mobile taproom. In these scenarios, you sell directly to the public, and guests open individual tabs to purchase beverages. Public events typically attract large crowds, providing high sales potential.
Examples of Public Events:
Music festivals
Street festivals
Rodeos
County fairs
Any large gathering where alcohol sales are permitted
At these events, the mobile taproom acts as a self-contained bar, attracting customers with its convenience and unique appeal.
2. Private Events
Private events are another lucrative revenue stream. In this model, the host of the event typically pays for a beverage package, and there is no direct exchange of cash from individual guests.
Examples of Private Events:
Weddings
Corporate parties
Private residence gatherings
Special occasions such as birthdays or anniversaries
Revenue is generated by offering pre-arranged packages tailored to the host’s needs, ensuring predictable income and simplified operations.
3. Leasing the Mobile Taproom
Leasing the mobile taproom allows you to partner with businesses and organizations that need additional capacity for their events. In this model, the lessee must have their own liquor license to sell alcohol.
Examples of Leasing Opportunities:
Breweries: For large-scale events like Oktoberfest, where additional taps are needed.
Charity Events: Providing extra capacity for fundraisers.
Restaurants: Temporary bar expansion during special promotions.
Event Venues: Supporting large weddings, galas, or other gatherings.
Leasing provides a steady revenue stream without requiring your direct involvement in alcohol sales.
4. Outsourcing Alcohol Sales
The fourth revenue stream involves working with municipalities, event organizers, or concessions to outsource the sale of alcohol. In these cases, you manage the alcohol sales on behalf of the organizer, allowing them to focus on other aspects of their event.
Examples of Outsourcing:
Municipalities: Managing alcohol sales at local street festivals.
Large Events: Acting as the exclusive alcohol vendor for events.
Concession Areas: Running bar services at stadiums or fairgrounds.
This model simplifies operations for organizers while providing you with a consistent revenue source.
Conclusion
The Tapville Mobile Taproom offers franchisees multiple pathways to profitability, whether through public events, private bookings, leasing, or outsourcing alcohol sales. With its flexibility and innovative design, the mobile taproom is an excellent investment for those looking to tap into the lucrative beverage industry. Tapville supports franchisees every step of the way, ensuring their success in navigating the opportunities and challenges of this exciting business model.